Jessica is an account executive for a coupon mailer publisher and has always been a top producer. Yet, for months she has struggled with declining ad sales. Existing clients were falling off in droves, new prospects were stalling to pull the trigger and appointments were harder-and-harder to come by.
Until, one day Jessica had a heart-to-heart with one of her long-standing clients. During 
that conversation he put it to her directly, “Look Jessica, I like you but my results have hit the wall! We’ve made changes to the ad-copy, ad placement, size and content. The ad is no longer paying for itself, no less generating ROI. We need something new.”
It was at that moment that Jessica realized that she did too! “I was either going to raise my game, or get out of the game.”, Jessica recounted. “I spent the next 30 minutes, in my car, starring at myself in the reflection of my cell phone.”
Then it hit. I’m looking right at it! Mobile Marketing. “I recalled an article in a recent trade magazine about Print-To-Mobile solutions. Since our company didn’t offer this, I made a mental note at the time, and continued business as usual.” But nothing was usual about the trajectory Jessica’s sales were on.
“I spent the entire weekend researching, planning and developing a mobile marketing solution that I could bring to my clients. I also made the decision not to tell my manager about my new marketing plan. I figured it would be easier to ask for forgiveness than permission. And I needed to do something fast.”
The next Tuesday, Jessica marched into the office of that same client that had cancelled the week before. She laid out the statistics of mobile marketing and pitched the ad campaign she had developed for him. She offered him a mobile web site to complete the solution. He re-signed instantly.
“Print-to-Mobile requires a mobile connection”, Jessica concluded. “Having a quick, easy and high-quality mobile solution was the cornerstone of my marketing plan. I found that 96% of all businesses don’t have a mobile web site. To make my plan work I needed to be able to provide my clients with a mobile web site instantly.”
Jessica’s results were nothing short of amazing. Her ad sales multiplied 326% in 40 days. 
“The moment I mentioned mobile-marketing, every client’s interest peaked. And, because I had a complete print-to-mobile solution, ready to go, my closing rate was off the charts.”
Best of all, I had no competition. No one in my market is offering a complete solution. So, I had the market cornered.
If you were wondering about what Jessica’s manager had to say about her resurrection to the top of the sales team. It turned out that she neither had to ask for forgiveness or permission. “It wasn’t long before my secret was out.” she recalled. Along with the dramatic increase in sales, Jessica’s manager noticed QR Codes on nearly every ad.
“I still thank the client that took the time to give it to me straight”, Jessica lamented. “He made me look at the reflection in the mirror. Fortunately, I was looking at myself in the reflection of my mobile phone.”
Jessica uses Mozzart Mobile Technology as her mobile solution for clients.
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