Networking ideas for event organizers.
The trade show business is competitive inside and out. Conference venues, promoters and sponsors are constantly looking for an edge to draw new events. While inside the show, exhibitors fiercely vie for the attention of visitors.
We all need an x-factor. Here’s an idea. Mobilize the name tags of exhibitors. “That way, what happens in Vegas or Chicago or San Diego, doesn’t stay in there.”, says DJ Williams, Vice President of Technology Sales for Mozzart.
There are 2 key elements to success. First, mobilize your content. That is, be sure that your landing page is optimized for mobile devices. There’s nothing worse than a slow, shrunken, cumbersome landing page to send visitors surf-surf-surfing away.
Second, be sure to include a call to action. Click here to receive our catalog, or complete this form to have a local rep contact you. Whatever your call to action, make it is clear and easy to opt-in.
Trade show pros, don’t limit mobile marketing to name tags for exhibitors. Use mobile techniques to promote your expo or conference. QR Codes, text messaging and mobile platforms allow you to transcend the static page and into the lives of visitors, through their mobile device.
Here are a few practical ideas:
- Promote the entire event w/ a Web App: Calendar, Features, Floor Map…
- Offer Platinum/Gold Sponsors a complimentary mobile web site for the event.
- Place contact info in QR Codes on name tags.
- Conduct a mobile contest.
- Make sure attendees are equipped with a QR reader app. [ mozzart.mobi/qr ]
Mozzart Mobile Technology builds innovative solutions for advertisers, marketers, agencies and businesses large and small. For more information go to iMozzart.com or Mozzart.mobi. For answers to questions contact Mozzart at support@Mozzart.com.
