It’s the oldest pick-up line in the book. It’s also one of the best ways to pick-up customers. The new age of smartphones, social media and sharing has opened up advertising options like never before. Yet, some business owners struggle with how to take advantage of this relatively new technology to connect with customers.
The answer is old school. Do it with a sign. The ideas are endless, and the results can be spectacular! Here are a few of our favorites.
Window Shopping In The Palm of the Hand
Store windows are prime advertising real estate. This window sign features a QR Code, creating a curiosity among passers-by. Scan the code to showcase just about any advertisement, sale items, products or anything else. The great thing about window signs is they reach-out to customers whether your business is open or closed.
Power Up B2C Sales
Sales Pros are invited to join the mobile revolution too. The best sales people are actually entrepreneurs and treat their business like they own it.
Advertising and getting referrals is certainly a huge part of self-promotion. Place a sign on your desk, counter top or where ever you interact with customers. Be sure to invite people to scan the code and tell them what they will get. A coupon, instant discount, a kickin’ video or an incentive to tell their friends.
Be prepared to explain how to scan the qr code. Not everyone is hip.
The Drive By
Ok, this one really applies to real estate sales only. We believe in driver safety. The lawn sign says stop and look. Here’s the new beauty for real estate agents. Buyers can now scan the code and actually see inside the house. Immediately! Right from the side of the road. Sweet right!
It’s critically important to link buyers to a mobile friendly content they can see on a smartphone screen. Next make sure people know exactly how to contact you now! At the moment they are engaged.
Sign Me Up! The next time – it’s time to post a new sign, be sure to include a way to connect with customers via smartphone. It’s your ticket to customers who come back for more… with friends… Now that has benefits! =)
