If your business competes against the big-box retailers or national chains then you know the Facebook effect is having a dramatic impact on where customers shop, dine and use services.
On any given day a national or regional competitor can simply post on Facebook, and instantly drive customers to their promotion and in the door (or web-store). Before you say it… I understand. The big-boys have the tools, technology and resources to make it happen. Here’s a little secret. So do you.
The big question is how to rock your Facebook page without a high-powered staff? In our world, to rock means more Fans, more Fun & more Customers.
Here’s the secret. Facebook (cyber) visitors want the same benefits they find in real world. They want coupons & discounts. They love contests & games. And, they enjoy telling their friends about the great products & the great deals they find.
Corporations spend millions of dollars marketing to customers on social media. Gaining 1ooo’s of new fans everyday. You’ve seen the enticing promotions on Facebook. So, how do they do it? It’s simple. Facebook Applications make it possible to attract, invite, share and create a marketing buzz like no other.
How can a small business compete against this powerhouse marketing juggernaut? The 4 word answer is Get In The Game! As a local business owner you have an advantage. You know the people, organizations, events and culture of your community.
A national restaurant chain cannot run a 2-for-1 promotion if the small-town Lions win Friday night’s game. You can! Whether the Lions win or lose, you win.
Community based local marketing works in big cities and small towns alike. There are hundreds of ways to market to your community.
The missing piece of the puzzle for small business is technology. Posting pictures and updates won’t attract the massive audience your are seeking. To run effective promotions successful marketing campaigns use Facebook apps.
- Create Fan-Only coupons, promotions & content.
- Administrate contests & sweepstakes.
- Run a Share With Friends advertisement.
- Post viral comments.
- Auto-Post messages.
- Invite Facebook users to become new Fans.
- Produce your own group coupon.
- Dozens of other application promotions.
Can applications be installed on a budget. You betcha! There are dozens of online do-it-yourself application services with a wide of features and affordable monthly payment plans.
If you want a list of online Facebook app services, send a request and I’ll be sure to send the list.
Small business can have a Big Impact on Facebook Make the most of it!
