This is where you expect to get bombarded with analytics, statistics and charts. Not today. They say, all politics is local. So is sales.
So what does your local market tell you? Do your friends, family, customers surf the mobile web? Are you getting increased mobile traffic on your website? Are you seeing more and more of those little square-maze-looking QR Codes?
Yellow Pages is mobile. Angie’s List, Yelp, Groupon and Living Social all mobile. And don’t forget the power of Google & GPS. And here’s a not-so little secret. Customers that like you, share with their friends. Mobile has an instant viral-effect.
So if you are wondering if the mobile revolution can help grow your business, ask yourself a few questions.
First, take a look at your current website on a smart phone. Is it too small? Too slow? Or too cumbersome? Pinch-Zoom-Slide Left-Right-Up-Down. Sound familiar? Do you need a thumb the size of Tiny-Tim to tap a link or button? If you answered yes to any of these questions, your bounce rate is being affected.
Yep – It Looks Like I Need a Mobile Site
“Ok, now what? I’ve already spent crazy money on my existing site. Who wants to double-down on that expense?” Well, there’s no need. Easy to use tools, like Mozzart’s ZZite Mobile Website Builder, have powerful features and it’s very affordable.
How About My Business?
Mobile marketing has the potential to greatly increase web traffic, increase interest, increase incoming calls & online inquiries, increase customers and clients and ultimately increase sales. So, how can your business leverage mobile?
PiggyBack Mobile Marketing
Once you have a mobile website, start adding a mobile connection to your print and digital collateral. QR Codes are the most familiar and recognizable mobile connection. Mobile ad content is delivered the instant the QR Code is scanned. There are a variety of QR Code options, and strategy is involved. Discuss QR Code deployment options with your advertising or mobile technology professional.
If you distribute or display coupons, mailers, fliers, signs, banners, brochures or have ads in magazines or newspapers, a QR Code or Microsoft TAG will add a digital dimension to static print. Read on for ideas to springboard mobile marketing.
Springboard With Mobile Campaigns.
The mobile visitor expects something. They expect a discount, to be informed, to be entertained or simply to be engaged. Design your mobile campaigns to meet your goal(s), to present a strong call-to-action (CTA) and to engage the mobile visitor.
Here are a few ideas.
Goal: Generate opt-in list for future email campaigns.
CTA: Complete the (opt-in) form.
Offer: Receive a complimentary newsletter, informative white-paper, coupon/discount.
Goal: Increase foot-traffic on a typically slow sales day.
CTA: Scan the QR Code for a mobile coupon.
Offer: “Buy 1 – Get 1 Free. (i.e. meal, accessories).
Goal: Increase Facebook or Twitter followers.
CTA: Watch a video & like us on Facebook. Follow us on Twitter for daily/weekly updates.
Offer: Receive up to date information.
Goal: Create foot or website traffic
CTA: Contests and scavenger hunts are fun & engaging. Both can be designed to take place online or inside your store.
Offer: Clearly define the Grand Prize(s). Offer small gifts/discounts just for participating.
Goal: Engage customers with your brand.
CTA: Show us how you use our product. Take a photo & send it in.
Offer: Showcase the best photos in your newsletter, blog or website. Publicity for your brand and the customer.
All businesses have different goals. Tailor your mobile campaigns to meet your goals, budget and resources. One of the most cost-effective tactics is to incorporate mobile engagement into existing collateral. Here are a few examples:
Retail and Other Brick & Mortar Businesses
- Display QR Codes to floor, window and counter signs.
- Print a QR Code image on receipts.
- Include Mobile Campaigns in print advertisements.
- Add mobile engagement to display monitors.
- Waiting rooms are the perfect place to engage customers via mobile.
Brokers Service & Professional Businesses
- Add QR Codes to the back of business cards.
- Include QR Code in email signatures.
- Insert QR Codes into PDFs and PowerPoint presentations.
- Add mobile engagement to mail correspondence.
B2B
- See “Brokers & Professional Businesses” list above
- Include mobile engagement at conventions & meetings.
- Add QR Codes to promo items & give-aways.
Agencies & Print Advertisers
- Use the ideas presented here (and your own) to leverage mobile for clients.
- Mobile can be a value-add service & revenue stream.
- Start building a mobile demo portfolio now.
- Hire or partner with a quality mobile technology designer.
The great advantage of mobile marketing is that it extends the reach and shelf-life of advertising campaigns. Advertisements come alive, visitors will identify excitement and originality with your brand and you will establish a customer connection that can only be rivaled by face-to-face, 1-on-1 contact.
